During my tenure at Fusion Company, I was asked to create a tool for our Sales Department to use during pitches, trade shows, etc. to easily explain the power Fusion can provide through A/B testing and optimization.
This demo is intended to be used by the Fusion Company sales team at trade shows, conferences, and pitches.
There are three different touch points: Pre Purchase, Purchase Point and Post Purchase in the demo.
This touch point is before the booking process. The right-side of the touch points trigger A/B test examples based on expected goals and test variations.
This touch point is during the booking path. Here A/B tests selected on the right effect the lime-green ancillary product on the left.
Finally, on the post purchase touch point we see A/B tests for after a purchase is completed in the lime-green ancillary offer.
All three touch points also have a drawer at the bottom which shows the estimated annual EAIR for each test variation.